Bumble

Proposition - Love your journey, not their expectation.

Background - The dating category is overcrowded in UK with multiple global players as well as a lot of local sites resulting in little differentiation in the category as a whole.

Dating apps are now a dime a dozen. Interchangeable and disposable for consumers. App loyalty is low.

Role - Advertising Campaign
Year - 2023

Client - Personal - Masters Degree Design Module

Brief by - School of Thoughts UK

THE CHALLENGE

Bumble’s core pillars are compatibility and authentic self-expression. The brief focuses on how in a crowded dating app category, Bumble is the place where you can bring your fullest self to the dating profile.

The aim is to create a campaign that promotes users to be themselves and highlight their dating journey.

THE SOLUTION

“Share your Vibe”. Bumble’s core pillars are compatibility and authentic self-expression. On the journey to find the one for you, it is important to tell who you are more than explaining what you are looking for. Encouraging people to share their unique vibe and let it shine through!