Kavya Rai
Brand and Scope – Kavya Rai is a Fashion Designer. Her love for nature and fashion has inspired her to start a sustainable clothing brand. Her products are made from natural fabrics. Organic, sustainable, natural fabric clothing line, which is environment friendly.
Role - Branding, Packaging
Year - 2021
Client - Kavya Rai
The brand identity is a monogram, a combination of the Initials of the founder’s name. The logo also highlights her design specialization in Silk and cotton clothing. The colours are associated with Indian culture and are very ethnic and minimal at the same time.
TONE OF VOICE
The brand’s tone of voice is Positive, Inspiring and motivates customers to choose sustainable clothing.
VISUAL STRATEGY
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