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McVitie's Digestive Biscuits

Problem - Indulging in unhealthy snacks can have a symphony of consequences for your well-being. Unhealthy snacks are stripped of vital nutrients, leaving them as mere shadows of their healthier counterparts. Like an unfinished canvas, these snacks lack the vibrant colours of essential vitamins, minerals, and fibre that nourish your body and mind. This aim of the campaign is to promote healthy snacking with McViitie’s Digestive Biscuits

Role - Advertising Campaign
Year - 2021

Client - Personal - University Final Year

THE CAMPAIGN

The campaign aims to promote the product with the help of its USP’s. The biscuits are made of wholewheat with low to zero sugar options and contains 70% less fat than any other product we choose to snack on. To represent the USP’s I have used simple visuals such as an Air balloon which is light in weight, representing low fat percentage of the product. 

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