Jet 2 Holidays

Proposition - Holidays you want to go on again and again and again.

Background - Every year Jet2Holidays takes millions of holidays makers away to sunny destinations. They make it all easy to book with a £60 deposit per person. They have loads of options from all inclusive to self catered so you can holiday your way.

But the brand wants to focus on their customer loyalty. Those who book with Jet2 usually rebook with Jet2. Why? Because their service is outstanding backed up by the fact they're the top rated UK airline on TripAdvisor. They also have a great following on social-media

Role - Copywriting
Year - 2023

Client - Personal - Masters Degree Design Module

Brief by - School of Thoughts UK

THE CHALLENGE

The current strapline of Jet2Holidays is " Package holidays you can trust"

The brand needs a strapline that embodies Jet2Holidays and the customer loyalty / repeat booking proposition

The new tagline talks about Jet2's expertise in the aviation and tourism industry and how extraordinary their services are. The word "every time" is used to show the brand's customer loyalty / repeat booking proposition.